Creating compelling content that attracts and engages clients, potential customers and peers is one of the best ways to illustrate your brand and generate leads that result in the future expansion of your goals. Though creating content is not a new concept, you do need to explore opportunities that our highly digitalized world provides for showcasing your ideas. This is not a general article advocating for the utilization of social media (although that becomes an essential tool in promoting your content). Instead, we are going to explore the modern version of a thousand-year-old practice: writing a book and distributing it to a wide audience.
In How To Self-Publish A Bestseller: Publishing 3.0, author and serial entrepreneur James Altucher says, “Every entrepreneur should self-publish a book because self-publishing is the new business card. If you want to stand out in a world of content, you need to underline your expertise. Publishing a book is not just putting your thoughts on a blog post. It’s an event. It shows your best-curated thoughts, and it shows customers, clients, investors, friends, and lovers what the most important things on your mind are right now.”
Writing a book is not what it used to be even 20 years ago. Back then, you would sweat over putting together a manuscript for months or even years. When you finally finished that arduous task, you were at the mercy of a publisher who might or might not deem it worthy of printing and distributing to local and national bookstores. Finding that publisher who would embrace your book and run with it was akin to picking the winning lottery number. It happened, but not to very many authors.
So, what has changed? First, the sweating over writing a book has.
A universal truth for most people is that they have something in their lives they believe others would want to read. This is especially true of anyone who is successful in their profession and has a business or life philosophy they want to share with the world or a story to tell.
Another universal truth is that after most people jot down their first few paragraphs, they come to realize that writing a book on their own is not easy. Well, in this day of outsourcing, you can work with an experienced ghostwriter or firm who will do the heavy lifting. They can turn your thoughts and experiences into a finished product that you can share with others with pride.
The second significant change is the publishing industry. Publishing houses are still out there, but if you aren’t a James Patterson, Joel Osteen, or a famous politician or celebrity, they probably aren’t going to read your manuscript. Digital publishing companies allow you to inexpensively print and publish your book professionally and attractively, as well as produce excellent e-book versions. Furthermore, you can sell these books over prominent online vendors in both the traditional format and e-book version. You can also sell them yourself in person at events or through your website.
Financially, you make more per book this way than you would through the traditional publisher. If your book catches on and a publisher comes to you, then you are in the captain’s chair to negotiate a deal for your book and any future efforts.
Your book’s subject matter can be anything you have a burning desire to share with others: how you grew your company, your personal/business philosophy, training concepts, networking experiences, building a strong staff, things not to do when running a business, etc. Really, the sky is the limit.
The popularity and value of writing and promoting a book gives entrepreneurs, industry experts, and thought leaders a platform to cast their net wide to engage others with their ideas. A book helps such people increase their influence and momentum to attract bigger audiences that want to read and hear what the author has to say. Those audiences then becomes foundational as they turn into future customers and collaborators, and will further spread your message to others. Like a snowball rolling down a hill that gathers speed and mass as it travels down the slope, your book will do the same for you in spreading your brand and message.
Here’s a short list of ways that books can promote you and your business. They:
1. Offer value to your audience
2. Are easy to create
3. Generate targeted leads
4. Lead to a passive income stream
5. Establish you as an expert
6. Help you build strong connections and engage with your target audience
7. Allow you to rise above your competitors
8. Help drive traffic to your business website/blog
9. Add contacts to your email list
One final point for you to keep in mind: When you look for help in writing and publishing your book, contract with a company or team that will produce a well-written, quality product. You won’t find the Apple logo on just any phone or the Mercedes-Benz name on a hunk of junk. You want your name to be on a book that will be well-received by your readers. After all, you are the author on the cover. Make sure you work with someone who will make you shine!
Article originally published on Forbes Coaches Council
Divya Parekh is an award-winning business relationship advisor, international speaker and 9-time #1 International bestselling author and a message muse who has had great success with authors, super achievers, coaches, entrepreneurs, and speakers. Divya’s books and strategies have been endorsed by the likes of Brian Tracy, Marshall Goldsmith, Kevin Harrington (Original Shark from Shark Tank), James Malinchak (ABC’s Secret Millionaire), Sherry Winn (Two-time Olympian) and many more….
She has a message that is essential to bringing success to anyone. That message has five tenets: 1. Servant Leadership 2. Collaboration, not Competition 3. Build Relationships that matter 4. Mindfulness works everywhere 5. Knight yourself
The foundation of Divya’s success is that any professional or entrepreneur can achieve their highest goals by building and nurturing relationships. She has helped many people create a thriving business that is joyful and easy to run. Her philosophy when it comes to launching books and careers is that it is all about hearts and hugs–how much you impact and help people with your life and your work!
Divya supports entrepreneurs, leaders, and achievers turn their unique message into an inspiring movement. She does this by helping them communicate their message through business-focused and personalized platforms, including book writing, podcast, speaking, media exposure and… This approach, in turn, positions them as an industry leader, builds influence, accelerates business growth and increases business profits.